NBC News – April 2016

mobile_workflow_logoAs the craft beer boom matures, novelty-seeking connoisseurs are on the hunt for more esoteric libations.

Discerning drinkers and young adults put off by the bitter, hop-heavy flavor profiles popular among craft brewers today have rediscovered hard cider. And the trend bears all the trappings of the microbrewery culture: A focus on local ingredients, small-batch production and, in a growing number of American cities, bars where cider — not beer — is the star of the show.